Good start.

It’s a wonderful app, I’ll give it that. The UI is very clean and easy to use, very well designed too. I definitely get the drive to push the cloud subscription service too, but honestly I think that’s where this app falls short. If this were a service that pushed to Medium, Evernote, other services, or even just exported in various formats it would be an instant hit. I was personally looking for an beautiful editor to write and/or export in markdown format… But this app can’t do that unfortunately. If support for markdown were added, it would instantly be one of the most beautiful and well featured markdown editors on the market - I could see people paying for an app so well rounded with that feature support.

Noxxten about Author - create and publish documents to the web